Use AI for CRM including Personalized Customer Experiences, Sales and Marketing Intelligence, Real-time Decision Support
⚡ Quick Summary
- 📚 34 lectures • 4h 31min • All Levels
- ⭐ 4.4/5 from 46 reviews • 9.0K students
- 👨🎓 By Arun Singhal B-Tech, MBA (IIM-B),Unilever, J&J, Danone, IIMU, Cello
- 💰 FREE with coupon
98B94447C4B337E51609(was €17.99)
📊 Course Details
🎯 Who Is This Course For?
✔ Ideal For
- Learners at any experience level
- Anyone wanting to learn how can ai help build excellence in customer relationship ma
❌ Not Ideal For
- Those who don't understand English (US)
- Those seeking accredited academic degrees
🎯 What You'll Learn
📄 Full Course Description
Want to use AI (Artificial Intelligence) for CRM Excellence but don’t know what to do and how?
Take a look at this course where you will
Not only learn about AI for CRM Excellence including how AI helps build Excellence in CRM, Case Studies of AI helping build Excellence, Building Blocks of using AI to build CRM Excellence and How to implement these AI Building Blocks for CRM Excellence in
Personalized Customer Experiences, Proactive Customer Engagement, AI-Powered Customer Support, Sales and Marketing Intelligence, CRM Process Automation, Customer Retention and Loyalty and Real-time Decision Support
Preview many lectures for free to see the content for yourself
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Enroll for free in my any other course using the coupon link in my YouTube channel videos from time to time subject to availability
My exposure to AI for CRM Excellence started in early 2010s its Foundations was laid when
CRM platforms (like Salesforce, SAP, Microsoft Dynamics) primarily focused on data storage and workflow automation.
AI was mostly limited to simple rule-based recommendations or basic analytic like lead scoring based on static criteria.
I continued to learn about AI for CRM Excellence through
2015–2017 with Rise of Machine Learning and Predictive Analytics
Cloud computing matured, making it easier to store and process large datasets.
Salesforce launched Einstein AI in 2016, marking one of the first major CRM platforms to integrate AI natively.Microsoft began embedding AI features into Dynamics 365 around the same time.
2018–2020 with Democratization of AI Tools
Widespread adoption of machine learning platforms (like Azure ML, AWS SageMaker, Google Cloud AI).
CRM vendors started embedding predictive lead scoring, churn prediction, and sentiment analysis as standard features.
AI chatbots (like Drift, Intercom, Salesforce Einstein Bots) became popular for customer support.
2021–2023 with Generative AI and Conversational AI
Language models like OpenAI’s GPT-3 (2020) and subsequent releases inspired CRM providers to explore natural language generation and summarization (e.g. drafting emails, summarizing calls).
Salesforce Einstein added more advanced NLP features for case classification and sentiment detection.
Microsoft Copilot integrated GPT-based capabilities into Office and Dynamics 365, enabling AI to draft content and analyze conversations.
2023–2025 when AI Becomes Core to CRM Excellence
Generative AI transforms content creation, marketing, and personalization—helping sales reps draft proposals, emails, and social posts.
Predictive analytics now routinely includes recommendations, churn risk, and customer lifetime value.
AI agents assist human agents with next-best-action suggestions, call summarization, and personalized product recommendations
I bring in this course my learnings from this journey and share with you how can you also can successfully use AI for CRM Excellence
Preview for yourself many lectures free. If you like the content, enrol for the course, enjoy and skill yourself to start using AI for CRM Excellence!
Please remember that this course comes with Udemy’s 30 days Money Back Guarantee
Please remember to reach out to me for any help in enjoying this course after you enroll
⚖ Pros & Cons
👍 Pros
- 9.0K students enrolled
- Strong 4.4/5 rating from 46 reviews
- 34 well-structured lectures with 4h 31min content
- Available for free with active coupon (originally €17.99)
- Taught by Arun Singhal B-Tech, MBA (IIM-B),Unilever, J&J, Danone, IIMU, Cello - Management Coach and Mentor with 40 years experience
👎 Cons
- Taught in English (US) - may need subtitles for non-speakers
- Pre-recorded format without live instructor interaction
- Not an accredited academic credential
👨🎓 About the Instructor
Arun Singhal B-Tech, MBA (IIM-B),Unilever, J&J, Danone, IIMU, Cello
Management Coach and Mentor with 40 years experience
⭐ 4.4 Rating • 👥 9.0K Students
🎓 How to Enroll for Free
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📖 Sources & References
- Course data: AI for CRM (Customer Relationship Management) Excellence on Udemy
- Platform info: About Udemy
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- Rating & enrollment data verified via Udemy source on
⚡ TL;DR
AI for CRM (Customer Relationship Management) Excellence is a recommended course with solid ratings from verified learners.
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AI for CRM (Customer Relationship Management) Excellence
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